My Story

Merhoki began with my vision to create luxury wear that not only looks exquisite but also serves a deeper purpose. Each exclusive release is designed with intention, supporting causes to make an impact.

I believe that fashion has the power to inspire deeper connections—with ourselves, with each other, and with the world around us. Merhoki empowers people to express their individuality and share the causes that matter most to them. Feel confident and connected to something greater—a legacy of spirit, creativity, and positive impact.

What I love most about my life is waking up every day to do what drives my spirit: inspiring others to pursue their passions. Every design I create comes from the belief that together, we can spark meaningful change. My mission is to encourage and uplift those around me.

At the core of my work is a commitment to crafting exclusive pieces that support causes that matter. This approach guides every decision I make.

I design beautifully handcrafted, durable pieces to share this message. Coming from a lineage of artisans, my journey into fashion began early. As a young shoe salesman, I witnessed the shift from quality leather to cheaper alternatives, which left a lasting impression on me about the importance of true craftsmanship.

There is something magnetic about things that are rare and carefully made. People are drawn to quality, and they recognize when something has been crafted with heart. That’s the spirit behind Merhoki—each garment is made to last, be versatile, and reflect the best I have to offer. It’s my way of inspiring and being inspired in return.

At Merhoki, I believe in luxury with purpose. With every exclusive release, I commit to donating 5% of sales from each collection to its dedicated nonprofit. I am dedicated to giving back in a way that reflects the values of Merhoki and the people who wear it.

Through this pledge, I aim to create positive change, ensuring that every Merhoki purchase brings both beauty to your life and support to the world around us.